The 100 + 20 rule

Every professional content creator faces a dilemma. On the one hand, you’d love to make your content as widely available as possible in order to grow your audience. On the other hand, you need to make money to pay the bills, so it’s unavoidable to add some friction in the form of paywalls, ads, and exclusive content for supporters. But those speed bumps inevitably turn away some potential followers. Content behind a paywall is less shareable, less searchable, and even users who would be happy to support you may be turned away by the hassle of signing up.